PR / COM industry post-economic recession era

Abstract

His article examines the structural changes in the western PR / COM industry, the author relates the processes taking place on the Russian communication practices. A comparative analysis revealed important trends of the Russian PR / COM industry. The continued increase in the scope of online communications and of social media while preserving a significant development potential. The gradual phasing out of the global economic recession _ makes corporate and public sectors to rebuild their own strategies towards their relations with the outside world. Coming to the fore control of external calls, the ability to respond quickly, and most importantly - to identify the socio-political and economic trends at the stage of their origin. It is noted chtonesmotrya on multispeed mode, the general movement of the Russian industry is in line with global trends.