The impact of mass media on human consciousness

Abstract

This article discusses key ideas of the concepts of communication theory with regard to the influence of mass media and mass communication on human consciousness. Although there is still no consensus about the nature of such influence, the importance of studying mass media is ever growing, as they have unique opportunities of simultaneous transferring of a large flow of information to millions of people around the world. Suggestions of formation of municipal information sources to increase the human capital of young people and young generation involvement in civil society strengthening and municipal district life are developed by the author.