Formation of human capital for the creative industry and standardization issues of WorldSkills: practice and opportunities

Abstract

The article notes the increased influence of the creative industry on GDP growth and economic development. It is emphasized that the post-industrial society needs a new generation of personnel, able to originally solve non-standard problems of modern development. Studies show that in order for an economy to meet the criteria of innovation that can compete on the world stage, the share of labor market participants in the category of ‘knowledge' should be at least 25 percent of the total number of employees. Naturally, such personnel should be trained, and qualification tests should be used to assess their qualifications. The authors present the analysis of the competitive movement and the experience of the organization of the state final certification in the system of secondary vocational education with the use of WorldSkills standards for creative industries on the example of the Moscow State budget professional educational multidisciplinary College named after Krasin L. B. The existing shortcomings and difficulties in the application of standards are noted. Based on the analysis, recommendations have been made that will improve the level of training for the creative industry.