Bogoutdinov Boris B.

Strategy as one of the main tools of the efficient fight in a competitive environment is mostly in demand in small businesses. In the context of declining consumer demand and increasing competition, properly formulated growth strategy is the key to success and benefits. As part of this work, the authors analyze the impact of attribute-based components on the performance of companies. The questions of strategy development quality impact on the efficiency of economic activities are discussed. Strategic management methods are comparatively analyzed and the conclusion about the importance of niche differentiation and strategic planning by the subjects of small business entities is made based on the analysis. The results of Moscow small business entities investment attractiveness research for the period of 2013 - 2nd quarter of 2016 that point to continuing stagnation of enterprise institute are presented. Also the additional C / S multiplier characterizing the qualitative component of cost control policies across the enterprise is used. Comparative analysis on Moscow city represented by the multiplier indicates multidirectional dynamics of the cost management efficiency. In the wholesale and retail trade, the figure for the year decreased by 26.5% to 0.47 rubles per ruble of cost of revenue, whereas in the areas of business related to the service of the population this figure rose by 22.5% to 0.62 rubles due to inefficient cost management strategy.