Scharkov F.I.

At the present time, there is a transformation of the process of promotion of the content of scientific journal articles. Their target audience ‘divided' into small groups depending on the scientific specialization of readers. The circulation of such magazines is from 500 to 1000 readers. Only some Russian periodicals exceed this range. Placement of electronic versions of magazines allows to increase the number of readers significantly. If the content of the magazine gets into social media, the number of readers is even more increasing. Open electronic access not only increases the number of readers, but also provides them with access to research and survey results for discussion, reproduction and, if necessary, denials. The main criterion for the correspondence of scientific journals to world standards is the high index of citation. This is achieved by including the publication in the leading international databases of scientific periodicals. Unfortunately, Russian journals are inaccessible to a foreign reader, and as a result, they are almost not referenced. There are practically no quotes of domestic authors in those publications that are highly rated in international databases. In Russia, ‘open science' is a phenomenon that is only nascent. The role of scientific journals in the development of this concept is significant.