Articles
Corporate Publications as an In-Company PR Instrument
Received: 15.05.2011 Published: 15.05.2011
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Abstract
The article discusses corporate publications as a specific kind of in-house mass media. The author defines a corporate publication, considers its purposes and goals, content, and ways of functioning as a method of public relations (PR), analyzes the similarities and differences between corporate and traditional mass media.
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Для цитирования:
Бакрадзе Д.Г. Корпоративное издание как инструмент PR-деятельности компании // Государственная служба. 2011. Т. 13, № 3. С. 103–105.
For citation:
Bakradze D. Corporate Publications as an In-Company PR Instrument // Gosudarstvennaya Sluzhba. 2011. Vol. 13, no. 3. P. 103–105.
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How to Cite
Bakradze D. Corporate Publications as an In-Company PR Instrument // Gosudarstvennaya Sluzhba. 2011. Vol. 13, no. 3. P. 103–105.
