The development of the city of Moscow as a World Trade and Exhibition Center

Abstract

The article analyzes the main problems and prospects of the development of Moscow as an international exhibition center. The basic directions of development of exhibition activity in the city is the rationalization of available exhibition space and by providing the necessary infrastructure, development and implementation of communications policy, focused on the interests of domestic and foreign exhibitors. In this regard it denotes a need to develop appropriate measures so as to retain the attention of investors, suppliers, buyers and tourists who can be targeted at providing free access to all relevant information for interested parties directly at the congress and exhibition events, or via the Internet; creating a favorable image and, leaving unforgettable positive impressions of the visiting guests of Moscow; the reinforcement of proclaimed values as being real competitive advantages: developed infrastructure, easing the process of investing and contracting and guaranteeing of their performance.