Mutual investor relations: Task ratings technology. The St. Petersburg Experience

Abstract

This article discusses the formation of relationships with investors. It analyzes the trends of forming mechanisms in public relations with investors and other interested parties. A ranking toolkit (ratings program) enhancing the investment climate in the region. The main objective of the research in the field of "investor relations" - is to analyze the formation of an open information and communication conduit so as to attract business to the strategic objectives in the region, the development of common approaches to promoting the region through a system of informational materials of general and sectoral investment and maintaining an organized system of access to this information through various channels, developing and maintaining a single database of potential investors and existing investors, industry investment projects as well as relevant business promotion channels of information. An appropriate current regional program improving the investment climate thereby enabling the accumulation of the St. Petersburg Government efforts to stimulate investment activity as well as provision of relevant discloses regarding the nature of volumes, rates and other appropriate sectoral factors in attracting investment to the region.