Personality in the realm of political communications

Abstract

The article presents the results of a study in information processes that was carried out during the Presidential election campaign of the Russian Federation in the spring of 2012, conducted by the author based on a sociological survey of students and teachers of the Russian Presidential Academy of National Economy and Public Administration. The formulation of the theoretical basis of the study derived the concepts of information and political behavior of the individual and formed as a result of such field of information the individual personality in the realm of political communication. Based on the analysis of the proposed concepts, a list of the main factors determining the processes of interaction of a person with the political realm. In conclusion, it summarizes the results of the study, and draws conclusions about the possibility of the further use of concepts of information and political behavior and the information field of the individual as the basis of political studies and modeling of information processes in the area of political communication.