Creative realization as a factor of the area image

Abstract

The article discusses the impact of the creative realization factor on the formation of the city image. The conclusion about the interconnection between the above- mentioned factor and the territory development dynamics is made by the author during the research. On the one hand, the higher the development level of the city, the more opportunities for the creative realization for its residents do exist, on the other hand, the creative realization of the citizens is one of the most important factors of the positive development dynamics of the territory. Thus, to ensure the growth potential of cities it is important not only to improve the conditions for satisfaction of the basic needs but also the imagegenerating factors including the creative realization possibilities, the absence of which inevitably leads to the out-migration.