Time works for corporate media

Abstract

The author proposes to examine department publications as a part of corporate media. Some researchers support this point of view, it is noted that the typological features of the department media allow them to be classified as corporate. As a result, the scope of studies of contemporary media trends can be largely extended. The article regards the key advantage of the corporate media in its competition for the attention of audience - possibility, and sometimes obligation of their free consumption in working (office) time. The author emphasizes the fact that the main competitive resource of the corporate print media consists in its unique position in its audience time schedule. This has a significant impact on media business in general. The paper first-ever presents data on monthly production of corporate publications of ministries and departments of Russian Federation, received as result of an internal study performed by the Center of Modern Media Management of Russian Academy of National Economy and Public Administration (RANEPA) in August-September 2015. The data gives evidence of in-house periodicals importance for corporate communications. Many organizations, both public and private, have at their disposal corporate broadcast TV or radio studios, Internet and Intranet channels. However, the author emphasizes publishing projects' particular value for communications in companies.