Communicative strategies in mass media: the image of Russia in modern Spain

Abstract

The article is devoted to the topical issues of modernity related to the mass media and the challenges that facing journalists. The author considers the concept of ‘image' and ‘reputation' of the country, as well as the importance of creating a positive vision of a state by the world community. The complexities of mutual understanding processes have a negative impact on building a constructive dialogue at the interstate level, which in turn leads to tension and aggravation in international relations. The author substantiates the position that the formation of a positive image of the state in a special way affects the internal and external factors of development of this state. The problem is considered on the example of Russia and Spain, special attention is paid to the reflection in the media relations between the two countries and the image of each of them in the information policy of the partner. The data of researches of the subject of publications about our country and their positioning in the printed editions of Spain, and also the important role played by the headings which are actively influencing collective consciousness of society are given. The article emphasizes the difference between the image of Russia as a country and the image of its people, as well as the influence of stereotypes that continue to influence the creation of the image of states. The author notes the need to actively develop and deepen Russian-Spanish relations in the field of culture and education, which will positively affect the development of Russian-Spanish relations in general.