MEASURES TO ENSURE THE DYNAMIC DEVELOPMENT OF THE ‘SOCIAL TAXI' SERVICE IN THE CONSTITUENT ENTITIES OF THE RUSSIAN FEDERATION

Abstract

The article describes the state of development of the service ‘Social Taxi' in Russia based on the results of a comprehensive analysis in each of the 85 of subjects of the Russian Federation. The main task of the service is to provide motor transport services to the disabled people, other groups of people with limited mobility to socially important facilities (medical organizations, educational institutions, administrative services, etc.) without exterior help. The paper confirms the relevance of the topic due to the insufficient knowledge of the problem of implementation and development of the ‘Social Taxi' service in the constituent entities of the Russian Federation, as well as the lack of research on the quality of service provision throughout the country. With the help of Pareto-analysis, the authors identified key factors, in connection with which measures are proposed to dynamically influence the positive results of the work of the service. The importance of each of the selected key factors was confirmed through a KPI (key performance indicators) system.