PARTICIPATORY STRATEGIZING: ENGAGEMENT THAT DELIVERS RESULTS

Abstract

The article is devoted to the changes in modern public administration associated with the turn of public management towards customer focus. It is noted that the implementation of this approach will inevitably raise the question of the degree of citizen engagement in the creation of the final design service. The author considers the active involvement of all stakeholders, including research scientists, in the development of these programs to be one of the ways to ensure the population's loyalty to the actions of the state. The author refers to the experience of experts of the Higher School of Public Administration of the Russian Presidential Academy of National Economy and Public Administration participating in the development of strategies for various territories and sectors of government as well as individual departments in the period from 2016 until present. Additionally, a new approach for organizing group work of stakeholders, which combines all the successful developments connected during the experimentation phase into a single whole, is proposed. This approach is called “Participatory Strategizing and Design”. The approach is based on creating an empathy effect among stakeholders via actions to organize interactions with them. It is emphasized that the change in expectations proposed by this approach can significantly increase the efficiency of projects: considering strategizing as a process, and not as a result, releases significant energy and contributes to the adoption of extraordinary creative decisions.