Media activity of top Russian universities in the Internet space: global positioning trends

Abstract

The goal of the study is to evaluate global trends in the positioning of modern universities, their media activity in the Internet space. For the study, the top ten Russian universities included in the 2021 QS World University Rankings were selected.The main indicators of effective positioning of a modern university and its media activity in the Internet space are the university's presence in global and national rankings, availability of network programs and international accreditation of educational programs, an increase in the number of international students, MOOCs on Coursera and edX platforms, etc. As a result of the study, it was concluded that there is a direct and/or indirect relationship between the media activity of a modern university and the strengthening of the university's position in global and national rankings.