Articles

Language peculiarities and manipulation techniques within the framework of anti-crisis PR response

Received: 05.07.2023 Published: 15.07.2023

EDN: VLDTWG DOI: 10.22394/2070-8378-2023-25-4-94-99

Full text

Abstract

The article considers the linguisticpeculiarities of communications in overcoming crisis situations and analyzes how state and large business structures behave during anti-crisis communication events.The author analyzed publications in mass media and found a set of effective manipulation strategies which allowed to overcome a negative attitude of the recipient to an event or phenomenon.The main linguistic manipulation techniques are explained in the anti-crisis PR-response examples. A crisis situation requires the development of a comprehensive crisis management system. Every organization needs to protect its reputation and control information during crises. This is especially important when the organization’s current activities and reputation are being attacked.Also,all business processes need to be protected. The solution to protecting corporate reputation lies in using communication features and language manipulation techniques to form and influence public opinion, which is essential for anti-crisis PR-response.

Keywords

Received: 5 July 2023

How to cite

Для цитирования:

Зарянова А.С. Языковые особенности и приемы манипуляции в рамках антикризисного PR-реагирования // Государственная служба. 2023. Т. 25, № 4. С. 94–99. https://doi.org/10.22394/2070-8378-2023-25-4-94-99

For citation:

Zaryanova A.S. Language peculiarities and manipulation techniques within the framework of anti-crisis PR response // Gosudarstvennaya Sluzhba. 2023. Vol. 25, no. 4. P. 94–99. https://doi.org/10.22394/2070-8378-2023-25-4-94-99

Share

How to Cite

Zaryanova A.S. Language peculiarities and manipulation techniques within the framework of anti-crisis PR response // Gosudarstvennaya Sluzhba. 2023. Vol. 25, no. 4. P. 94–99. https://doi.org/10.22394/2070-8378-2023-25-4-94-99

Коды статьи

  • EDN VLDTWG
  • Тип статьи (РИНЦ) Научная статья (Научная статья)

References

  1. Джуха В.М., Сааков А.С. Системная стабилизация в антикризисном управлении как средство предотвращения банкротства. Управление экономическими системами: электронный научный журнал. 2014. № 12 (72). С. 2.
  2. Козлов В.В., Гордеев М.Н., Власов Н.А. Основные приемы манипуляции массовым сознанием. Вестник Ярославского государственного университета им. П.Г. Демидова. Серия: Гуманитарные науки. 2016. № 4 (38). С. 98–105.
  3. Ряховская А.Н. Антикризисное управление как основа формирования механизма устойчивого развития бизнеса: монография / под ред. А.Н. Ряховской, С.Е. Кована. М.: ИНФРА-М, 2021.
  4. Скуртова Л.И., Федорова Е.В. Основные подходы к интерпретации понятия «имидж». Типологии имиджа. International journal of Professional Science. 2020. № 7. С. 29–37.
  5. Чиркова В.М. Приемы речевой манипуляции. Региональный вестник. 2019. № 2 (17). С. 25–26.
  6. Savina S.S. The process of forming a marketing strategy. Colloquium-journal. 2021. No. 15 (102). P. 29–35. In English
  7. Chirkova V.M. Speech manipulation techniques. Regional’nyy vestnik. 2019. No. 2 (17). P. 25–26. In Russian
  8. Dzhukha V.M., Saakov A.S. System stabilization in crisis management as a way to prevent bankruptcy. Upravleniye ekonomicheskimi sistemami: elektronnyy nauchnyy zhurnal. 2014. No. 12 (72). P. 2. In Russian
  9. Kozlov V.V., Gordeev M.N., Vlasov N.A. Major techniques for manipulating mass consciousness. Vestnik Yaroslavskogo gosudarstvennogo universiteta im. P.G.Demidova. Seriya gumanitarnyye nauki. 2016. No. 4 (38). P. 98–105. In Russian
  10. Ryakhovskaya A.N. Anti-crisis management as the basis to form a mechanism for sustainable business development: monograph / Ed. by A.N. Ryakhovskaya, S.E. Kovan. Moscow: INFRA-M, 2021. 169 p. In Russian
  11. Skurtova L.I., Fedorova E.V. The main approaches to interpreting the concept of «image». Typologies of image. International journal of Professional Science. 2020. No. 7. P. 29–37. In Russian