Role of the national project «Tourism and Hospitality Industry» in shaping the experience economy (based on the example of the Republic of Tatarstan)

Abstract

The article discusses the prospects for developing some of the most prominent industries in the Republic of Tatarstan. These include tourism and hospitality, culture and the arts, as well as the creative industries. Within the framework of the «experience economy», the author examines the role of tourism as a key industry for the economic development of the Republic of Tatarstan. The study focuses on the use of modern instruments of state support and strategic initiatives, such as national projects planned for completion by 2025, as well as the development of the «supply-driven economy». The author examines the republic’s tourist potential in light of the development of the «supply-driven economy». The study’s findings contributed to the formulation of a concept for eco-tourism as a component of the experience economy, which was incorporated into the national project «Tourism and Hospitality Industry». This integration facilitates the implementation of practical solutions for the sustainable development of the region’s tourism industry. The author emphasizes the importance of creating a regional brand based on the region’s unique characteristics, such as its natural features, traditions, and culture.