Pankrukhin Alexander

The ruble can only become a regional reserve currency when it is a stable, readily convertible monetary unit backed by highly liquid assets. The state should generate a constantly growing demand for rubles in world trade, particularly for energy exports. Society should foster the same attitude of the Russian citizens to the national currency as to the national coat of arms, flag and anthem.

Territory marketing is a complex, multi-aspect, hierarchized, long-duration activity. If organized correctly, it leads to an increase in the economic, social and environmental attractiveness of the region and the living standard of its inhabitants