Shamykina Viktoriya

In the article a comprehensive approach to social research of the Russian language segment of the Internet blogosphere is described. It includes the connections between methods of data collection, the use of semistructured information. The stages of the flexible approach are described consecutively.

A comprehensive approach to social research of media practices of the Russian language segment of the Internet blogosphere is described. This includes the stages and methods of data collection, the use of equivalents of structured and semistructured social data. The interdisciplinary methodology of analysis of management processes is based on the subject-activity model.