Evlikova Viktoriya

The article explores systems of the public contracting authority, press office and PR company currently existing in Russia, the differences in the functions of various PR service market actors, the tasks of press offices and PR companies, the commonly used toolkits, assesses the models and considers the specific features of the interaction associated with public procurement in the area of information strategy.

The paper analyzes the basic principles of interaction between government agencies and involved PR organizations, identifies goals and objectives of media campaigns, and compares the modern Russian practice with the experience of other countries.