Published: 15 May 2016
The information and communication processes and their peculiarities in the implementation of the crowdsourcing projects are considered in the article. It is emphasized that the participants of the project during its implementation are not only involved in the formation of a new information field, but also become a part of the information space. Considering the features of the crowdsourcing, the organizers must systematically approach the launch of new projects, to take into account the peculiarities of the communication processes and use the «strength of weak ties», i.e. to expand the informational environment by wide stakeholder engagement.
