Gubernova Marina

The author shows governance and self-organization in nonequilibrium social systems, the emergence of social epidemics, and social diseases, use of social therapy to overcome them. Social epidemiology investigates the occurrence of spontaneous processes of mass diseases. The epidemic process is a process of mass distribution of biological viruses, virus information (ideological or religious ideas, rumors, technological innovation). The spread of fashion, gambling, alcoholism among the population, drug addiction are examples of social epidemics. The rate of mass distribution of diseasecausing virus depends on the quality and characteristics of the communicative system. The authors demonstrated the features of social epidemics (multifactorial destructive impact on the social and economic fabric of society, the relationship of social epidemics with economic crises, etc.) on the example of the epidemic of the XXI century (HIV / AIDS). Social epidemics, we can stop the following ways: «vaccination» against the information viruses, using methods of social therapy, social interventions and education of morality. The authors show examples of M. Gladwell approach to counter the social epidemics.