PIVOVAR BORIS B.

The instability of the external environment of the Russian economy generates a request from companies for changes in strategic planning. The companies that used to do without paying attention to planning, due to the stability of the economic situation, are now forced to master new methods related to strategic planning without which it is impossible to cope with the problems caused by the crisis stage of the economy. This article reviews the possible actions that companies can add in their strategy to overcome the current situation in Russia. Any uncertainty of the external environment assumes unpredictability, presence of increased risks in making managerial decisions within the framework of the organization. Therefore, it is necessary to minimize the potential damage for the company because of certain possible circumstances. Possession of a stable financial position implies a set of actions including the following components: reducing of the portfolio of investments in non-core assets and assets with potentially high risks; revision of the investment program for the short and medium term; changing the methodology of working with debtors of the company and establishing interaction with creditors, partially (if possible) by the reduction of the credit burden, especially in foreign currency. Each action is connected with creation of the total strategy followed by an organization. The experience of many companies shows that reducing of the dependence on non-core assets is a tactical goal; its achievement requires an integrated approach of all divisions within the enterprise.