SOLDATKINA OLGA V.

This article discusses the role of digitalization in the management of agricultural enterprises of Russia. On the basis ofthe reports of the participants of Gaidar forum 2019 the author outlines the opportunities and risks in the management of modernenterprise of agroindustrial complex. The paper discusses the principles of digitalization in developed countries and the mainprovisions of Russian programs. The features of the agro-industrial complex in the transition to the digital economy are set andthe reasons for the low level of its digitalization are indicated. The main directions of use of digital technologies are presented;possibilities which they can provide for management are analyzed. The introduction of digitalization in the activities of an enterprisehas an impact on management, which should become more flexible. The development of digital technologies in the field of agro-industrial complex should be based on objective prerequisites and conditions. The industry and the economy must be preparedfor their development and application. The conditions required for this include the level of human potential, the financial capacityof producers, the degree of development and the state of agrarian production (productivity and yield capacity, organization ofproduction, profitability, the state of development of agrarian science). It is necessary to look for new solutions in the automatedtechnical process control system, to create data centers in the agricultural sphere, as well as service capabilities for automationof production processes. At present, management needs to focus on adapting the enterprise to the rapidly changing businessenvironment. This is due to the fact that the consumer has new requests, the position changes; competition for resources isincreasing, business is internationalizing.