LO PORTO GIUSEPPE

The article is devoted to problems in the field of communication between the states. It investigates the role of language in modern society, its impact on understanding and the image of the country as a whole. The author analyzes the perception of the language by the recipients and adaptation of the acquired skills through the language. Learning and understanding the language is quite important for the best work in the field of trade, culture, and the exchange of experience. The concept of “cultural diplomacy” and its role between the participating countries in the international arena are considered. The author explains the concept of “soft power”, its specific role in the field of close cooperation and the creation of an international network of collaboration. Cultural diplomacy may seem more indefinite than other traditional diplomatic practices related to the economic-commercial or political sector, exists clearly and has also been in practice for years, at least bilaterally. Cultural diplomacy is operated by the European Union, with the promotion of cultural diversity. The underlying logic is to place cultural cooperation at the center of the Union’s diplomatic relations with third partner countries. From a broader perspective, this strategy also contributes to the foreign policy priority of making the EU a stronger global player on the world stage.