BRYZGALOV DENIS V.

The article provides a comparative analysis of state policy in terms of protecting the rights of consumers of insurance services and the results of market research of 30 leading Russian insurers on the issues of informing and explaining the terms of the insurance contract. The main directions of the state policy on consumer protection at the stage of concluding an insurance contract are highlighted and described, which are expressed through informing about the insurer, about the insurer's activities, about the insurance conditions and insurance tariff, and about consumer rights protection mechanisms. Aspects of the positive impact of the new Standard for the Protection of the Rights of Consumers (Recipients) of insurance services on the relationship of insurers and consumers, which are manifested in the specification and expansion of consumer awareness, as well as in the normalization of requirements for a place and an employee selling insurance services, are highlighted. The authors reviewed and explained the results of their own market research on the situation in terms of informing consumers and explaining the terms of insurance contracts.