LOVETSKY GENNADY IVANOVICH

Digital transformation of society and Russian economy has become a significant task for governing authorities and dictates the need for further changes at the level of the final consumer of these transformations - a person included in the system of network relationships, where family is the primary unit. Although family personifies traditional parental relations, it has its own dynamic processes taking place within it; they are associated with age, gender, status, and other differences that are intensified during the digitalization of society. Using the example of a model family, with its traditions and values, consisting of retirees (grandparents), parents (adults), and children from pre-school age to adolescents starting an independent life, the author proposes to consider changes that the state policy in the field of digital economy and digital society will bring in the life of such model unit of society. The modern family is an interested and active subject of the digital space. Taking into account the above, the authors are sure that it is necessary to conduct more active state policy in this direction. The lack of research on this topic also emphasizes the relevance of this article.