BARANOVA ELENA VLADIMIROVNA

The article examines the communicative capabilities of a scientific and practical journal to describe phenomena and events, as well as explaining their semantic meaning. The author uses methods of content analysis of publications through their semantic context. Initially, the embedded interpretation of reality gives rise to a semantic dialogue between the reader and the creator of text. This form of text interactivity allows to obtain not only quantitative but also qualitative analysis results. The Belarusian scientific and practical journal “Problems of Management” was chosen as the object of analysis. As the analysis has shown, the semantic context of the published articles shows the direction for social development aimed at increasing the activity of the population and its responsibility for the quality of life. The author systematizes the semantic accents found in the interpretations. They are considered as a unity of three aspects. Socialization of economic transformation is understood as the creativity and entrepreneurial spirit among producers. Social policy modifications are considered to stimulate human capital and direct everyone towards personal effectiveness. Social dialogue is regarded as a format of civic participation in the public administration system. In this context, the scientific knowledge provided by the magazine about the adaptation of Belarusian society to the changes and challenges of time is perceived. This allows the author to qualify the processes taking place in the country as secondary socialization, during which society acquires new features without losing its basic characteristics. In turn, the activities of the journal can be defined as having inclusive nature: the journal is integrated into the management process by explaining to the reader the meanings of the guidelines set by the state.