Savelieva Marina

The reviewed textbook “Russian Management” was prepared by a group of authors, a significant part of which consists of representatives of the Plekhanov Russian University of Economics. The book helps the reader to learn how to create organizations that operate and successfully develop in conditions of constant changes, as well as to rethink the accumulated experience of managerial activity. The book covers in detail the issues of human resource management. The theoretical material is perfectly combined with practical assignments that allow you to consolidate the acquired knowledge and skills. Now, such textbooks are in demand, as they reveal current trends in the development of management, modern concepts, models, and technologies for managing socio-economic systems. The author pays special attention to the title of the textbook, an indication of the state affiliation and peculiarities of Russian government: with the invariability and independence of administrative laws from state and nationality, the importance of understanding and taking into account the specifics of a particular country to ensure the effective development of its socio-economic system is emphasized. The author highlights the advantages of the peer-reviewed publication over other similar publications, which are the close attention to human resource management, as well as the combination of theoretical and practical material.

Developing the talents of the organization’s employees is becoming an increasingly important component for the formation of the organization’s competitive advantages since it is aimed at attracting and retaining high-quality specialists. The concept of talent can be described as a multifaceted phenomenon, including person’s abilities acquired from birth, skills obtained throughout life, and involvement in a favorite type of occupation. The article describes the main ways to identify employees’ talents, such as: “Tricky questions”, “Matrix for determining talent”, and analysis of employee’s personal life. The author recommends paying special attention to the context and examples of difficult situations from the employee’s work activities, the made-up decisions in these conditions, as well as to analyze the most successfully mastered areas. The author also identifies key positions regarding the motivation of talent development and emphasizes that the main driving force in creative activity is not monetary remuneration or evaluation of human efforts but opportunities for employees to show an aptitude to research, learn and develop. As a result of analyzing the experience of talent management in the public service of the city of Singapore, the article highlights such methods of working with talented employees as allocating working time for training, staff rotation, participation in interstructural project teams, and mentoring. Also, the author considers the trend of introduction and use of artificial intelligence in the organization’s activities and its impact on the work of talented employees. It allows automating routine work and creating conditions for shifting the focus of employees to work creatively.

An effective marketing strategy is needed for enhancing the competitive position of any territory in modern conditions of accelerating change and globalization processes. The essence of the marketing strategy of the territories is revealed, its main types are examined, as well as the conditions and means for their implementation. The marketing activity focuses on establishing a unique source of competitive advantages in order to expand the range of stakeholders involved in the development of the territory. Such source determines a set of specific marketing tools and ways of developing original models of territorial development. The marketing strategy of the territory, based on its provision of the necessary infrastructure for the functioning and development, requires the involvement of political, legal, financial, scientific and technical and other resources in improving market, socio-economic and other infrastructures. To do this it is necessary to hold press conferences, exhibitions, festivals, attract investment funds, new business structures and increase the flow of tourists, upgrade the infrastructure for travel, organize transport communication, develop the banking sector, improve the quality of service in various spheres, etc. A big number of working-age residents and low level of claims on income are preconditions for coming to the territory of new companies in need of unskilled labour force.

The article reveals the essence of the impact of the regions - "locomotives of growth" to other regions, highlights the main types of impacts on the surrounding area.

The article aims to reveal the peculiarities of the competitiveness of Russian regions in terms of susceptibility to the latest international and local best practices, to new global trends, as well as of their propensity to create unique competitive advantages.