САВЕЛЬЕВА Марина

He increasing innovation activity is becoming a key factor in the development of competitive advantages of the regions in conditions of the economic crisis in our country, necessity to develop new areas of production, and introduction of new advanced processing technologies. Therefore, the aim of this study is to identify the key areas of increasing innovation activity in the regions. To achieve this goal the authors considered the essence of innovation activity, analyzed the experience of innovation activity support in Russia's regions. The result of this study is conclusion that regional development it based not only on technological and product innovations affecting the material side of production processes in the region, but also on the organizational, managerial, marketing and sometimes - social innovations affecting the intangible side of the same production processes. The important areas of innovation activity are the formation and operation of systems of receipt of the new ideas, the region development projects, support for community initiatives, and the use of crowdsourcing. The Regional Development Agencies play a key role in the implementation of these directions. They help regional authorities to train their specialists, develop and implement the strategy for the development of human and social capital of the region and are involved in the promotion of goods and services for local businesses. The results and conclusions of this article can be used in further research of opportunities of increasing the innovation activity in the regions.

The article is devoted to uncovering the role of soft and hard factors in competitiveness shaping of the Russian regions in the context of globalization. It is shown that at present the competitive advantages of the region are increasingly based on factors such as the conditions for research and innovation activities, the organization of higher education, training of scientific personnel, the development of communications, the state of logistics and development of intellectual capital.

In an increasingly interterritorial competition in large cities, in which more than a million inhabitants reside, there arises an increasingly important issue of their transformation into learning megacities. A learner city acts as a collector and keeper of knowledge, create an environment of cooperation between companies, and the necessary infrastructure, which facilitates the transfer of knowledge and ideas. The process of its transformation, are inherent in traits such as the concentration of all participants in this process of learning and sharing knowledge; its focus on the creation of a globally competitive industrial potential as well as development of the ability of the urban community to adapt to new trends; the presence of gravitation to a social community, building trust between the people and the continued development. Becoming a student of the city contributes to the formation of commands of urban development aimed at attracting investment, the development of mechanisms for bringing together business and government, the development of public-private partnerships that are involved in the formation of business plans for urban growth towards its development, as well as the state in private initiatives.

В корпоративном управлении все больше распространяется концепция обучающейся организации.