Sulima Boleslav

In article questions of functioning of the insurance market in modern financial conditions are considered. On the basis of methodology of the system analysis the author conducted research of environment and the insurance market of Moscow for development of competitive client strategy of insurance company. Proposals of the author have practical character and can be used in the course of improvement of activity of insurance companies.

The article deals with the issues of the design competitive client strategy of insurance amid increased market competition. Based on the methodology of the systemic analysis, the author conducted research on a status of consumers of insurance services and developed recommendations for insurance companies on customer acquisition. The suggested finding are applied in nature and can be used in the course of improvement of insurance activity of the companies in the Russian Federation.