Articles
Public Image Policy in the Russian Regions: the Relevance of Rebranding
Received: 15.01.2012 Published: 15.01.2012
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Abstract
The author considers the reasons for Russia's lagging behind in the sphere of image policy formation and development, provides a thorough analysis of the impact of foreign perception of the region and the country as a whole on economic processes, outlines key recommendations for managing current regional brand.
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Для цитирования:
Василенко И.А. Имиджевая политика российских регионов: актуальность ребрендинга // Государственная служба. 2012. Т. 14, № 1. С. 54–57.
For citation:
Vasilenko I. Public Image Policy in the Russian Regions: the Relevance of Rebranding // Gosudarstvennaya Sluzhba. 2012. Vol. 14, no. 1. P. 54–57.
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How to Cite
Vasilenko I. Public Image Policy in the Russian Regions: the Relevance of Rebranding // Gosudarstvennaya Sluzhba. 2012. Vol. 14, no. 1. P. 54–57.
