CONVERGENT LEADERSHIP IN THE CONTEXT OF THE CREATIVE ECONOMY: FURTHER PROFESSIONAL EDUCATION PROGRAMS

Abstract

The authors note that the need to manage the creative economy requires a leader of a fundamentally new generation, able to take risks in conditions of high uncertainty of achieving results, forming project teams that solve problems with a high degree of efficiency. At the same time, today in the theory of leadership there is a lack of formalized mechanisms for managers of a new type, as well as the regulatory framework governing the training of such leaders. The article gives a conceptual substantiation of scientific approaches to the development of the theory called by the authors ‘The theory of convergent leadership', the subject of which is the formation of teams and the implementation of management of teams and project teams in the context of the creative economy. The need for new theoretical approaches is associated with the search for the most effective management mechanisms in the conditions of rapid changes in the requirements for the results of the growing market competition. The authors carried out a comparison of the convergent leader and manager competencies, and revealed that the key feature of convergent leadership is not only to solve the tasks, but also to preserve and enhance the potential of the team (staff members) and each employee individually as a key to success in a strategic perspective. The approaches to the training of convergent leaders in the system of further professional education are justified.