Deiko Sergey V.

The goal of the article is to look at the legal issues surrounding personal data protection in the context of the widespread adoption of machine learning technologies, including artificial intelligence systems, neural networks, and blockchain technology. The article focuses on the key provisions of Russian legislation and legal theory governing contemporary application of machine learning technologies in the context of protecting private information. The focus of the study is particularly significant in light of modern society's changing technological landscape. Russian legislation must be modified to reflect the development of new technologies for processing personal data. Due to the novelty of this issue, the functioning of machine learning technologies has not yet been fully governed by pertinent regulatory rules, making the article especially relevant. It highlights the critical elements of using machine learning technology to handling confidential data and emphasizes the dangers of unlawful access to personal information. The author points out the necessity of defining particular legal requirements that should consider the peculiarities of artificial intelligence systems and machine learning technologies, whose algorithms may make use of personal information about individuals. The findings are reflected in the article's recommendations for strengthening the legal framework to protect personal data and its particular legislative adjustments.

The article reveals essential aspects of the legal regulation of personal data processing in the context of digitalization process of the modern economy.The widespread use of personal data in various sectors of the economy raises the question of appropriate legal protection for this information, given the risks associated with confidential information about individuals and legally protected secrets.Although the protection of personal data has historically received a lot of attention in legal doctrine,there are still many issues that require theoretical clarification and reflect the unique aspects of the development of the digital society.The article focuses on the legal norms that govern the processing of personal data and establishes a special legal regime for their protection.The article's goal is to provide suggestions for strengthening the legal frameworkgoverning interactions in the area of personal data protection in light of the circumstances arising from the digitalization of economic relations.The author proposes correcting the normative content of current legislation in the section concerning relatives'right to refuse the use of a deceased person's name. The proposed amendments aim to improve the legal frameworkfor processing personal data in the context of building a digital society.The broadening of the subject composition of those claiming to ensure the legal regime of personal data protection is the essential aspect of developing legislation in this area.