Articles
Social advertising: cultural roots and wild heads
Received: 15.11.2009 Published: 15.11.2009
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Abstract
The article is devoted to a topical issue for Russian society: the development of social advertising. It defines the priority directions of social advertising policy and prospective segments of public life in which social advertising can have a tangible impact that would lead to positive breaskthroughs.
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Для цитирования:
Демидова Е. Социальная реклама: культурные корни и "дикие" корни // Государственная служба. 2009. Т. 11, № 6. С. 111–113.
For citation:
Demidova E. Social advertising: cultural roots and wild heads // Gosudarstvennaya Sluzhba. 2009. Vol. 11, no. 6. P. 111–113.
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How to Cite
Demidova E. Social advertising: cultural roots and wild heads // Gosudarstvennaya Sluzhba. 2009. Vol. 11, no. 6. P. 111–113.
