ECONOMIC ESTIMATION OF CONSUMER BEHAVIOR OF THE POPULATION: A REGIONAL ASPECT

Abstract

The article examines the study of particularities of consumer sentiment and economic behavior of the inhabitants of the Komi Republic. The results of the sociological survey of the population of the Republic of Komi on the problems of the strategy of consumer behavior are presented. Economic evaluation of the prospects for regional economic development is given, the existing conditions for the social well-being of the population, and the perception by the households of the region of these economic conditions are analyzed. The detailed evaluation of consumer behavior strategies, the dynamics of consumer sentiment in the conditions of the economic crisis are given. The analysis revealed the long-term trends in the decline of consumer demand affecting behavior of the corporate sector of the regional economy, when consumer habits and standards of economic behavior change in the context of declining real incomes of the population, the middle class, who limits both consumption of everyday goods and large purchases. The corporate sector of the regional economy feels the impact of the crisis in the form of lower profits, reduction in the opportunities for investing in new projects. This occurs in the context of negative consequences of the economic crisis and growth of production costs.