state administration,
municipal administration,
social management,
family policy,
demographic policy,
family values
Abstract
The article addresses a pressing issue of modernity: the possibilities of implementing the family policybypublic and municipal administration organizations in the context of crisis transformation processes affecting the family and childhood social practice. In Russia, changes in social reality have affected the qualitative characteristics of family relations.The article analyzes the reproduction of negative social practices in the modern family.The author cites data from researchers that illustrate not only the quantitative but also the qualitative decline of Russia’s «human potential».The article considers the resources of state and municipal administration available to the respective organizations. Socio-economic factors, which are external to the family and the individual, dominate the social management system in the sphere of childhood and the family.The practice of state and municipal governance does not fullyrecognize the social and spiritual component as an internal regulator of social existence.The author concludes that there is a contradiction between the actual methods of implementing state and municipal family and demographic policies and their positive social meanings,which further undermines the value of the family in the individual and collective minds and lowers the social status of families.