PIROZHENKO OLGA V.

The article raises topical issues related to the university of the future, which will be based on university consortia and alliances actively created around the world. This trend will ultimately provide an opportunity to build a platform for a single educational space, which will contribute to the development of civil dialogue between societies of different countries. A project related to the expansion of bilateral Russian-Spanish cooperation in the field of education was examined, opening up new prospects for academic development for universities in both countries: the Alliance of Russian and Spanish Universities. The author emphasizes the need to achieve higher levels of implementation of the processes of internationalization of modern higher education, revision of the criteria for the development of educational systems, the combination of which will offer future generations improved learning formats that meet the needs of young generations of today. It is noted that the formation of professional skills and personal qualities in the learning process at the higher education level poses the task of training international experts who are able to conduct a constructive dialogue based on the acceptance of differences and the ability to find interaction points for cooperation on mutually beneficial parity principles. The ability to think and make effective decisions, promote national interests in the international arena, understand the mentalities of the peoples of other countries are the distinctive qualities of professionals - graduates of the university of the future. The desire for unification, and not for separation, is one of the principles of existence that will allow humanity to successfully develop for the good and in the name of the bright principles of tomorrow.

The article is devoted to the topical issues of modernity related to the mass media and the challenges that facing journalists. The author considers the concept of ‘image' and ‘reputation' of the country, as well as the importance of creating a positive vision of a state by the world community. The complexities of mutual understanding processes have a negative impact on building a constructive dialogue at the interstate level, which in turn leads to tension and aggravation in international relations. The author substantiates the position that the formation of a positive image of the state in a special way affects the internal and external factors of development of this state. The problem is considered on the example of Russia and Spain, special attention is paid to the reflection in the media relations between the two countries and the image of each of them in the information policy of the partner. The data of researches of the subject of publications about our country and their positioning in the printed editions of Spain, and also the important role played by the headings which are actively influencing collective consciousness of society are given. The article emphasizes the difference between the image of Russia as a country and the image of its people, as well as the influence of stereotypes that continue to influence the creation of the image of states. The author notes the need to actively develop and deepen Russian-Spanish relations in the field of culture and education, which will positively affect the development of Russian-Spanish relations in general.