Litash-Sorokina Elena A.

Digitalization has become the new norm for many businesses due to the rapid growth of contemporary technologies. The key to success is the ability to adapt effectively to changing circumstances and challenges. Simultaneously, the digital revolution brings reasonable fears about job losses. In these situations, it is especially crucial to adopt a human-centered strategy that prioritizes psychological well-being of employees and seeks to help them reach their full potential and adjust to constantly evolving conditions, such as through ongoing professional development. To ensure the successful implementation of digital transformation, it seems necessary to establish a national program of continuous training for citizens on the competencies required for digital transformation.

Artificial Intelligence has become an integral part in everyday life, transforming social structures, the economy, and political processes. The latest advances in AI, particularly deep learning and generative AI (GenAI), bring new opportunities while also posing significant challenges. The article looks at the present and potential prospects of AI development, its impact on society and politics, and new threats and opportunities. The author focuses on the phenomenon of deepfakes - AI-generated videos that can be exploited to propagate misinformation and manipulate public opinion. The article also explores the risks connected with AI potentially getting out of human control, emphasizing the importance of legal regulation and international cooperation in preventing such dangers. In conclusion, the author highlights the significance of monitoring AI development while considering its benefits and drawbacks.