Strategic management under conditions of uncertainty: influencing factors and their assessment model

Abstract

Strategic management remains one of the most important tools for a company’s development, but its tools need to be constantly adjusted in the face of global uncertainty. The article examines the major international factors that impact a company’s strategic management, including political, economic, environmental, and other aspects. It highlights the significance of digital transformation and current global trends in this context. The author presents a correlation-regression model to assess the impact of these factors and calculate the quantitative indicators of uncertainty. The article examines other strategic analysis instruments and considers combining them to improve strategic planning and management. , especially in conditions of external uncertainty. However, for a preliminary analysis of the impact of various factors, which precedes the selection of specific instruments, a correlation-relational model for assessing their impact, presented by the author and designed primarily to prove the importance of strategic management in conditions of uncertainty, may be useful.