Aspects of Employees’ Motivation in the Cross-Cultural Environment in the Context of the Hofstede Model

Abstract

Understanding the cultural pattern of organizational behavior in international context allows managers to make decisions concerning the selection of employee motivation techniques. Researcher Geert Hofstede defined culture as "collective programming of the mind which distinguishes the members of one group from another”. Evaluation model of cross-cultural aspects of the workers' behavior gives managers the tools to define motivation and decision-making strategies. The process of motivation in multinational management team involves the positioning of employees in an international company not so much by its needs of transnational expansion, but in accordance with their interests, formation of supportive and trust-based organizational environment, informing of employees of organizational strategic intentions and of their own career prospects. This helps to activate employees' professional and communication skills, which is determined by the synergistic effect of cross-cultural interaction.