Nazarenko Maxim O.

The demographic situation in Russia is characterized by negative birth rate trends. The actual indicators of the total birth rate do not correspond to the expected indicators outlined in the country’s and regions’ strategic development documents. The article describes the approach to pro-natalist policy as a newsocial institution in Russian culture.The authors outline the components of this institution.The current state of pro-natalist policy formation in Russia is demonstrated by its ongoing evolution, the introduction of new components and relationships, and the frequent amendments to legislation concerning the promotion of the birth rate and support for families with children.Understanding the institutional structure of pro-natalist policy will facilitate a methodical approach to its formulation, thus creating conditions for increasing efficiency and enabling social relations to be forecasted and organized. To strengthen the institution of the family and increase the number of people involved in relationships within the institution of pro-natalist policy,various social institutions,organizations,civil society,and the media must be involved in implementing state tasks related to birth rate and parenthood.These are the most important ideas that should be reflected in the functioning of the institution of pro-natalist policy in the very near future. Demographic problems must be addressed as a national concern with a systemic institutional approach.

The article addresses a pressing issue of modernity: the possibilities of implementing the family policybypublic and municipal administration organizations in the context of crisis transformation processes affecting the family and childhood social practice. In Russia, changes in social reality have affected the qualitative characteristics of family relations.The article analyzes the reproduction of negative social practices in the modern family.The author cites data from researchers that illustrate not only the quantitative but also the qualitative decline of Russia’s «human potential».The article considers the resources of state and municipal administration available to the respective organizations. Socio-economic factors, which are external to the family and the individual, dominate the social management system in the sphere of childhood and the family.The practice of state and municipal governance does not fullyrecognize the social and spiritual component as an internal regulator of social existence.The author concludes that there is a contradiction between the actual methods of implementing state and municipal family and demographic policies and their positive social meanings,which further undermines the value of the family in the individual and collective minds and lowers the social status of families.