Bolshakova Yulia

The article presents the study findings on assessing the Russian Federation’s strategic initiatives and the selection of economic development priorities. The challenges facing the country’s economy are not so much a challenge to the apparatus of state administration, but rather opportunities for the realization of new approaches and management techniques. The authors stress the value of generalizing the state apparatus’s professional experience to support national initiatives. The findings of sociological research are used to conclude the necessity and applicability of the chosen priority paths of social and economic development for the benefit of the government, domestic industry, and society. The study provides public evaluations of the Russian government’s strategic investments in industry, the economy, and digitization.

The article investigates strategic directions for using the potential of the mentoring institute in modern business management. In this context, the tasks of company management for employees are considered, as well as the tasks of organizational transformation and increasing the requirements for corporate culture. The application of I. Goffman’s theory of social action reveals the corresponding potential of mentoring in business management. Mentoring in business is based on a system of trusting relationships that creates a safe environment for communication while maintaining the necessary confidentiality about the company’s employees’ leadership and professional career tracks. The author stresses the value of coaching and mentoring to raise business management effectiveness in the current environment. Mentoring is widely known as a way of professional staff development, but it can also be seen as an important element of tacit knowledge transfer and organizational learning, with relatively low costs for companies. Mentoring programs contribute to the development of personal and organizational corporate communications and tend to expand beyond organizational boundaries. The article demonstrates how mentoring improves performance in a number of ways, including opening new avenues in markets and expanding the entrepreneurial ecosystem.

This article discusses the formation of relationships with investors. It analyzes the trends of forming mechanisms in public relations with investors and other interested parties. A ranking toolkit (ratings program) enhancing the investment climate in the region. The main objective of the research in the field of "investor relations" - is to analyze the formation of an open information and communication conduit so as to attract business to the strategic objectives in the region, the development of common approaches to promoting the region through a system of informational materials of general and sectoral investment and maintaining an organized system of access to this information through various channels, developing and maintaining a single database of potential investors and existing investors, industry investment projects as well as relevant business promotion channels of information. An appropriate current regional program improving the investment climate thereby enabling the accumulation of the St. Petersburg Government efforts to stimulate investment activity as well as provision of relevant discloses regarding the nature of volumes, rates and other appropriate sectoral factors in attracting investment to the region.

The role and place of the industrial sector in the economy of a region are analyzed, the elements of the analysis are highlighted. Using the Novgorod region as an example, the authors reveal the mechanism of interaction between regions and the Centre and ways for independent social and economic development and territory management.