BOLSHAKOV SERGEI N.

The article presents the study findings on assessing the Russian Federation’s strategic initiatives and the selection of economic development priorities. The challenges facing the country’s economy are not so much a challenge to the apparatus of state administration, but rather opportunities for the realization of new approaches and management techniques. The authors stress the value of generalizing the state apparatus’s professional experience to support national initiatives. The findings of sociological research are used to conclude the necessity and applicability of the chosen priority paths of social and economic development for the benefit of the government, domestic industry, and society. The study provides public evaluations of the Russian government’s strategic investments in industry, the economy, and digitization.

The article analyzes conditions for implementing the digital economy strategy during the pandemic. The author considers the importance of networking platforms and digital databases for developing corporate businesses. The article provides statistics on lobbying business interests of digital corporations in the USA and the EU, the growth of digital corporations’ profits during the pandemic, and the number and distribution of researchers in the field of artificial intelligence. The article generalizes the importance of digitalization for all sectors of the economy and the social sphere. If we want to study digitalization strategies, it is necessary not only to form priorities and strategic goal-setting but also to provide resources for the selected priorities and directions of implementing digital technologies, as evidenced by the practice of public administration. The author notes that Big Data is of particular importance. The aggregation of these information datasets forms new lines of business and influences managerial decisions both in the corporate and private sectors of the economy and in the public administration system itself. The study demonstrates the process of monopolization of the digital services market. The largest corporations in digitalization and info-communication services are formed in the US and Chinese economies. These tendencies might have significant impact on public policy and the system of public service provision. The author concludes on the strategic importance of information and networking platforms in the modern digital economy and the strategic importance of startups and artificial intelligence.

This article analyzes the problems of implementation of modern information and communication technologies by publicauthorities, notes their importance for improving the efficiency of administration. It is emphasized by the author, that use of a cloudcomputing can reduce cost and complexity of performance as usual computing tasks in the sphere of public administration, andperspective, computing, intensive research tasks. In article it is noted that a cloud computing allows the large distributed researchgroups to exchange more effectively data and resources that can promote carrying out the difficult cross-disciplinary researchesnecessary for the best understanding of social structures and systems, ecosystems, global climate change and other difficultphenomena. On the example of sociological researches of the USA data on the increased expectation of society from use of a cloudcomputing by state bodies, growth of the importance of cyber security and other. State administration bodies can enhance the valueof cloud systems by supporting information experiments and organizing the delivery of new services. Like the Internet itself, cloudtechnology is an approach that challenges existing business models, institutions, and regulatory paradigms. Cloud computing cansignificantly increase the level of business space for small and medium-sized businesses that currently cannot afford to own andmanage complex information technology systems.

The article examines the study of particularities of consumer sentiment and economic behavior of the inhabitants of the Komi Republic. The results of the sociological survey of the population of the Republic of Komi on the problems of the strategy of consumer behavior are presented. Economic evaluation of the prospects for regional economic development is given, the existing conditions for the social well-being of the population, and the perception by the households of the region of these economic conditions are analyzed. The detailed evaluation of consumer behavior strategies, the dynamics of consumer sentiment in the conditions of the economic crisis are given. The analysis revealed the long-term trends in the decline of consumer demand affecting behavior of the corporate sector of the regional economy, when consumer habits and standards of economic behavior change in the context of declining real incomes of the population, the middle class, who limits both consumption of everyday goods and large purchases. The corporate sector of the regional economy feels the impact of the crisis in the form of lower profits, reduction in the opportunities for investing in new projects. This occurs in the context of negative consequences of the economic crisis and growth of production costs.

This article discusses the formation of relationships with investors. It analyzes the trends of forming mechanisms in public relations with investors and other interested parties. A ranking toolkit (ratings program) enhancing the investment climate in the region. The main objective of the research in the field of "investor relations" - is to analyze the formation of an open information and communication conduit so as to attract business to the strategic objectives in the region, the development of common approaches to promoting the region through a system of informational materials of general and sectoral investment and maintaining an organized system of access to this information through various channels, developing and maintaining a single database of potential investors and existing investors, industry investment projects as well as relevant business promotion channels of information. An appropriate current regional program improving the investment climate thereby enabling the accumulation of the St. Petersburg Government efforts to stimulate investment activity as well as provision of relevant discloses regarding the nature of volumes, rates and other appropriate sectoral factors in attracting investment to the region.

The author presents generation trends and stresses the importance of reputation capital for a region, suggesting some principles of its formation and evaluating the efficiency of the use of reputation capital to promote a region in the media.

The role and place of the industrial sector in the economy of a region are analyzed, the elements of the analysis are highlighted. Using the Novgorod region as an example, the authors reveal the mechanism of interaction between regions and the Centre and ways for independent social and economic development and territory management.